From: "IP495" Subject: Tonite - Build Traffic with AdWords and Overture - IP495 Date: Tue, 12 Apr 2005 12:51:58 +0000 Quickly bring visibility to your site using Pay Per Click advertising with Google/AdWords and (or) Yahoo/Overture. James Colborn, an internationally-recognized expert on the topic, will share some of his knowledge with Internet Professionals of 495 next Tuesday evening. April 12 Meeting Details ------------------------------------------------ SEM or Search Engine Marketing is, many feel, the correct term for the "art" of bringing search engine traffic to your Website. At our April meeting, James Colborn, Account Director for Inceptor, Inc. of Boston, will share with us the fundamentals of a SEM campaign based on paid search (aka, pay-per-click or PPC). James has worked in the search engine space for 5+ years and has worked with many of the different types of search (PPC, Paid Inclusion, and Organic) for clients such as Best Buy, British Airways, Thomas Cook Thomas Register, and the National Education Association. James is very active contributor to the search industry and has spoken at conferences such as "Search Engine Strategies" in both the US and UK and also writes for Pay Per Click Analyst (PPCA) and the Chartered Institute of Marketing's "What's New In Marketing" (WNIM). James will discuss: - developing rational objectives for a campaign - researching keywords and other important aspects of campaign development - running a paid search campaign (don't run through that month's budget by 6 a.m. on the 3rd day) - measuring success Inceptor, Inc. - http://www.inceptor.com/ Time -------------------> 6:15 PM to 8:30 PM 6:15 Let the networking begin (soft drinks and desserts) 6:20 The pizza arrives 7:00 Formal meeting begins 8:30 End of meeting Location -------------------> EMC's beautiful Executive Briefing Center (EBC), located near Route 495, in Hopkinton, just south of the Mass Pike. (Directions and map at http://www.ip495.org/directions.htm) Cost -------------------> $10 in advance; $15 at the door. * Paying with PayPal To qualify for the "in advance" rate, your PayPal payment must be received by 4 p.m. on the meeting day. To pay by PayPal, click on this link (or copy and paste the whole thing into your browser): https://www.paypal.com/xclick/business=announce% 40ip495.org&item_name=Monthly+Meeting+Attendance+Fee&amount=10. 00&no_not e=1¤cy_code=USD * Paying by check To qualify for "in advance" when paying by check, your check must be RECEIVED no later than the day before the meeting. Make checks payable to "IP495" and send them to IP495 c/o NETability, Inc. P.O. Box 507 Marlborough, MA 01752-0507 Registration -------------------> Complete the RSVP form on the IP495 Web site ( http://www.ip495.org/rsvpform.htm ). Please indicate in the comments whether you plan to pay by check, via PayPal, or at the door. -- To be removed from this list, use the RSVP form (http://www.ip495.org/rsvpform.htm), selecting "Take me off the list." Or send a message with that phrase in the subject to rsvp@ip495.org. -- http://www.IP495.org P.O. Box 507 Marlborough, MA 01752 (508) 624-6261