Date: Wed, 13 Nov 2002 04:00:08 -0500 From: richard seltzer Subject: Chat reminder: Thursday, Nov. 14, PR in tough times with Ethel Kaiden BUSINESS ON THE WEB -- Where "word of keystroke" begins Our next chat will be this Thursday, Nov. 14, 2002, from noon to 1 PM Eastern Time (GMT -5) when we will be talking with Ethel Kaiden about PR in tough times. What you can and should do differently. Online PR opportunities you may have overlooked. What to do until you have money to spend. Ethel has over 20 years experience as a PR professional. She has been a PR Manager for both the Internet and healthcare, financial services, science and telecommunications industries at Digital Equipment Corporation/Compaq Corporation. Her experience includes 5 years at Wang Laboratories managing Marketing Communications/PR for their services business, Ethel has held the position of VP Corporate Communications at several PR agencies and has been Director of Public Relations at two start-up dot-com companies. She is currently partnering with John Comando at The Needham Group, a small PR agency based in Needham, Massachusetts. To view past transcripts and the upcoming schedule, please go to http://www.samizdat.com/chat.html Reminder -- The following Thursday, Nov. 21, our guest will be David Weinberger, author of Small Pieces Loosely Joined (see my review at http://www.samizdat.com/weinberger.html) and co-author of The Cluetrain Manifesto (see my review at http://www.samizdat.com/clue.html) Small Pieces emphasizes the human and paradoxical aspects of hte Web -- how we behave and interact there and what that says about what it means to be human. Then the Thursday after Thanksgiving, Dec. 5, our guest will be Howard Rheingold, author of Smart Mobs and The Virtual Community. (see my review of Smart Mobs at http://www.samizdat.com/smart.html) As an alternative method of sending out chat reminder messages, I have set up a Yahoo Group for businessonthewebchat It is an announcement only list. And I'll only be sending out one or two messages a week this way. If you already receive our messages, there is no need for you to switch to this variety; but you are welcome to if you like. You might also want to check this Yahoo Group for archived copies of messages, which will accumulate here. If you would like to receive email reminders of our chat sessions, simply send a blank email message to businessonthewebchats-subscribe@yahoogroups.com or go to http://groups.yahoo.com/businessonthewebchats and sign up there. Best wishes. Richard Richard Seltzer, seltzer@samizdat.com, www.samizdat.com Internet marketing consultant www.samizdat.com/consult.html Books on CD. Give a life-time of reading. A library for the price of a book, http://store.yahoo.com/samizdat