From: "R. A. Hettinga" Subject: DCSB: Scott Moskowitz; Blue Spike -- Watermarking for Digital Commerce Date: Monday, April 23, 2001 8:37 AM [The Harvard Club is now "business casual". No more jackets and ties - -- while it lasts, anyway... --RAH] The Digital Commerce Society of Boston Presents Scott Moskowitz, CEO, Blue Spike Digital Watermarking with Blue Spike Tuesday, May 1st, 2001 12 - 2 PM The Downtown Harvard Club of Boston One Federal Street, Boston, MA Digital watermarking technology has been proposed as a means to ensure responsibility for images, audio and video content. This talk will be a high level discussion on both the market and appropriate application of digital watermarking techniques. The types of keys, symmetric and asymmetric, used for encoding is equally important in delivering security that is both easy to use and inexpensive to maintain. We explore the trade-offs between digital watermark keys given the needs of content creators, Internet service providers, and media distributors. We also present over five years of results on successful deployment of copyright protection solutions in a variety of implementations and industry standardization debates (including Blue Spike's work within SDMI). Last, we will offer some comments on how digital watermarks will be used to assist in intangible asset insurance and the optimization of network bandwidth. Scott Moskowitz is Founder, President, and CEO of Blue Spike. In 1992, Mr. Moskowitz began working in the music industry doing representative work for a large US wholesaler of music-related products. Mr. Moskowitz had previously founded a trading company involved in the export of American music to Japan. Mr. Moskowitz has gained experience in several other industries, including the distribution of physical goods, primarily in Japanese markets. He worked for Sony in 1990 and was responsible for designing initial plans for the High Definition Televisionís market entry in the US and worked on other related strategy work in Sonyís Monitor Group. The idea for Blue Spike came about while still an undergraduate following his experience at Sony Corporation in Japan. Mr. Moskowitz sought to better define a means for protecting digital media content such as music, video and images. He coined the definition for the term "digital watermark" as a means for securely creating "responsibility for digital copies" which led to the writing, filing and receipt of 18 US and International patents, with many patents pending. Mr. Moskowitz has been active in promoting copyright security through watermarking and has been an invited speaker at the RSA Data Security Conference on several occasions, American National Standards Institute (ANSI), Library of Congress Hearings on DMCA, Webnoize, Financial Cryptography (FC), Edinburgh Financial Cryptography Engineering conference, Computers, Freedom and Privacy (CFP), ACSAC, Digital Distribution of the Music Industry (DDMI), College Music Journal Convention, Museum of Modern Art, as well as other forums in the US, Japan and Europe. He is the author of "So this is Convergence?" which has sold over 4,000 copies in Japan, the only book of its kind on secure digital watermarking. Mr. Moskowitz earned his Bachelor of Science degree in Economics cum laude with a concentration in Finance, from The Wharton School, and a Bachelor of Arts degree in Political Science and Oriental Studies cum laude, from the University of Pennsylvania. Mr. Moskowitz is fluent in spoken and written Japanese and spent seven years as a resident of Tokyo. He is a member of the Institute of Electrical and Electronics Engineers (IEEE), Association for Computing Machinery (ACM) and The International Society for Optical Engineering (SPIE) organizations. This meeting of the Digital Commerce Society of Boston will be held on Tuesday, May 1st, 2001, from 12pm - 2pm at the Downtown Branch of the Harvard Club of Boston, on One Federal Street. The price for lunch is $35.00. This price includes lunch, room rental, A/V hardware if necessary, and the speakers' lunch. The Harvard Club has relaxed its dress code, which is now "business casual", meaning no sneakers or jeans. Fair warning: since we purchase these luncheons in advance, we will be unable to refund the price of your meal if the Club finds you in violation of what's left of its dress code. We need to receive a company check, or money order, (or, if we *really* know you, a personal check) payable to "The Harvard Club of Boston", by Saturday, April 28th, or you won't be on the list for lunch. Checks payable to anyone else but The Harvard Club of Boston will have to be sent back. Checks should be sent to Robert Hettinga, 44 Farquhar Street, Boston, Massachusetts, 02131. Again, they *must* be made payable to "The Harvard Club of Boston", in the amount of $35.00. Please include your e-mail address so that we can send you a confirmation If anyone has questions, or has a problem with these arrangements (we've had to work with glacial A/P departments more than once, for instance), please let us know via e-mail, and we'll see if we can work something out. Upcoming speakers for DCSB are: TBA Jean Camp Trust and Digital Commerce As you can see, :-), we are actively searching for future speakers. If you are in Boston on the first Tuesday of the month, are a principal in digital commerce, and would like to make a presentation to the Society, please send e-mail to the DCSB Program Committee, care of Robert Hettinga, . - R. A. Hettinga The Internet Bearer Underwriting Corporation 44 Farquhar Street, Boston, MA 02131 USA "... however it may deserve respect for its usefulness and antiquity, [predicting the end of the world] has not been found agreeable to experience." -- Edward Gibbon, 'Decline and Fall of the Roman Empire'